writingcreator-economymarketing
Writing as distribution
I don't have a marketing team. I have a notebook and a Substack called Hyped Hustler.
I tried to do marketing like a marketer. Funnels, lead magnets, threads about threads. It felt gross because it was gross — for me.
What actually works: write one honest note a week about what you're building and what you got wrong.
That's Hyped Hustler. Weekly on the creator economy, solopreneurship, personal branding, marketing, and sales — plus the SaaS I'm building in the open. Same tone as this blog, just in your inbox.
No playbook:
- Build something small that matters to one person.
- Write how you built it, plainly.
- Share it where that one person hangs out.
If you want to start, don't launch a newsletter. Publish four notes here first. If you can do that, you have a newsletter. If you can't, a Substack won't fix it.